He Pulled the “Card”
October 1, 2010 by admncc
Whether you’re a sports’ enthusiast, NBA fan or neither, surely you’ve heard about “The Decision.” That was the name given to LeBron James’ one-hour television spectacle which was held on July 8th. And I call it a “spectacle” because that’s exactly what it was.
LeBron, who many believe is the best basketball player in the NBA, was up for free agency. So after spending a week having six teams woo him, he went on national television and crushed his beloved Cleveland Cavaliers’ fans by announcing that he was signing with the Miami Heat. Afterwards, James and his marketing firm (particularly friend Maverick Carter) were ripped by fans all over the country and by many members of the media. Why? Because of the silly and circus-like way that “The Decision” was handled by both ESPN and James himself. People felt if LeBron wanted to consider other teams – fine. Or if he wanted to be wooed – fine. Or even if he decided to leave Cleveland – fine. But it was all about how he acted on TV and how it was perceived. As a result, he has faced quite a bit of backlash since then.
ANYWAY, it’s three months later, training camp has started in Miami and LeBron is still getting criticized for “The Decision.” So now, what does he do – he pulls the “race” card. Now, I work in Risk Management and nothing is more upsetting than when someone tries to claim race discrimination for no reason. You see, LeBron and Carter both told CNN that they “believed race played a role in some of the apparent dislike for James in the aftermath of his move in free agency to the Heat.”
I hate to say it, LeBron, but you are way wrong. Let me spell it out for you. You switching teams wasn’t important enough to do a one-hour special on. You received bad advice from your marketing firm – but that’s what you get when you hire three of your buddies (your same age) to run it that have no experience managing any other professional athlete. In my mind, whether you’re black or white has nothing to do with it.