The Alexa Battle
October 7, 2009 by admncc
Have you heard of Alexa? Whether you’re an amateur blogger with your own blog, want to run your own blog or want to understand what motivates bloggers – you should familiarize yourself with Alexa. So I’m going to stop complaining for a minute and give you some pointers.
We’ll consider this a quick Blog 101 lesson. Oh, and stay tuned, because I have an announcement to make at the end of this post.
Anyway, I’ll explain Alexa in my words and how I understand it. And hopefully you’ll learn something from it. Alexa is a system of how you can rate your blog. Basically, it looks at your blog and takes into account things such as visitors, comments, content, updates and links in to your site. It also takes into account your web activity (i.e. you leaving comments on other blog sites). Then it gives you a worldwide ranking (you can also see a United States only ranking).
OK, so let’s say that you’re starting a new blog today… At first you wouldn’t have an Alexa ranking. But shortly thereafter, once you got some content up, you’d probably appear at around a 25,000,000 ranking. Some people call that 25.0. What that means is that there are about 25,000,000 blogs in the world.
Then, as you start to take into account some of the things I mentioned above, your ranking lowers, which is good. The closer you get to zero, the better. Google is number one. And the Holy Grail for bloggers is to get below 100,000. Then, you can charge significant advertising dollars on your site, because you can say that your blog is in the top 100,000 of all the blogs in the world.
For example, The Constant Complainer is ranked at 1,477,252 (or 1.4), which is the lowest it has ever been! When compared to all other blogs in the United States, my ranking is 349,286. Not too shabby in a year and a half!
So how do you lower your Alexa ranking? That is a question I get asked all the time. I’ve had some great teachers along the way. Here they are, along with their blog’s current Alexa ranking.
I’ve taken some of their tips and added in some of my own.
- Update your site daily if possible (those with the best Alexa ranking update their sites about every four to six hours).
- Show continual growth of comments and visitors.
- Incorporate the top Google Trends of the day into your post (i.e. some of today’s are: make your own barcode, braylon edwards jets and teacup pigs).
- On the humorous side – use the word “boobs” whenever possible. It’s a proven fact. Haha! Seriously! OK, that normally wouldn’t make sense for my blog, but today it does.
- Have an Alexa button on your site. It communicates to Alexa and shows your up-to-date ranking and the number of sites that link in to you.
- Use links whenever possible in your posts (i.e. if you mention Verizon Wireless, link to their web site just like I did).
- Comment on other blogs with a link back to your site as frequently as you can.
- Go to Alexa and request that they crawl your site.
- Add an Alexa toolbar to your site
- Gain momentum and stay on top of it – I once got down to a 1.5 ranking, but then didn’t publish a post for five days and my ranking jumped to over 2,000,000.
- Exchange links and increase your Blogroll (I need to work on that myself).
I mean, some bloggers don’t care about their ranking and that’s fine. But if you ever plan to make a dime on your site, you need to be familiar with your statistics.
So if you blog and have other suggestions, please post them below. Or if you have opinions on what works or doesn’t work, also post that below. Oh, and if you could care less about Alexa, tell us what’s on your mind or post a complaint below about something else. That will be fun too.
This got a little longer than planned, so I’ll save my announcement for tomorrow. Have a great night.
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