Know Your Audience – Guest Post
April 19, 2009 by admncc
Here at The Constant Complainer, in addition to my own posts, readers can submit Guest Posts on topics they would like to complaint about. Sugar submitted the below-Guest Post. Her complaint is a recent commercial that was made for kids, but that she thinks is inappropriate. I think her post should generate an interesting discussion. Enjoy and without further adieu, here’s Sugar…
First, let me say, that never in my life did I expect my next post to be about a television commercial. The other day I was watching TV and a Burger King commercial came on. It’s only 30 seconds long and you can you can view it here. It was referencing Sir Mix-a-Lot’s “Baby Got Back” song. The dancers had “square butts” to promote Sponge Bob Square Pants. The “King” character was dancing around and measuring their butt’s, etc.
I started laughing (because I thought it was funny) until I realized that they were promoting Burger King’s Kids Meal. I’m not a parent. I don’t have kids. But I thought this commercial was inappropriate. At the end, what appeared to be Sir Mix-a-Lot even said, “Booty is booty.” Wait a second! Are you kidding me?
To me, they used a grown up song and “message” – maybe not so much with the words, but with the actions. Why would they use a “booty dance” to promote a kid’s meals? It did grab my attention at first, but it shouldn’t be geared towards children because of the nature of the message. I know I can turn the channel if I don’t want to watch something, but how many parents out there don’t turn the channel and let their kids be subjected to this? I’ll admit it’s not the worst thing on television, but does it have to be on there?
I think that BK is running out of promotional ideas and it’s a little sad that they have to scrape the bottom of the barrel.