Who is your market?
September 2, 2010 by admncc
As most of you know, Mrs. Constant Complainer is not a blogger. She doesn’t read this blog and thinks that it’s a waste of my time. But nonetheless, even she is not immune to getting riled up and uttering my trademarked “I feel a blog coming on” line.
Here’s a great example. We were shopping over the weekend and went into a store that my daughter loves. It’s a store just for girls that we visit whenever we’re in the area. I’ve always wondered what age they market to. So this time I asked them. Their answer – girls ages 7-11. And the employee went on to say that a lot of their business actually comes from girls ages 4-7. That made sense to me since my daughter is six years old and has been going to this store for several years.
But when I see certain products (like the ones in the below-pictures) being sold in this store, I get upset. And even Mrs. Constant Complainer gets upset. We’re not sure girls, even at age 11, should be on Twitter, for example. And I certainly know that they shouldn’t have tattoos. So why are stores promoting these ideas to them? Because it’s the cool thing to do? The kids might like it, but I think it’s sending them the wrong message. Heck, I could write an entire post about the social decline of America being directly related to people burying their heads into their cell phones and not talking to each other anymore…