January 31, 2010 by admncc
I have always enjoyed going to Applebee’s. My wife and daughter also love it, so it’s often one of our first choices when we dine out.
However, I’m not sure I can support their most recent endeavor. Our local Applebee’s has implemented a new policy. You can now borrow a portable DVD player and DVD from them upon your arrival. And you can watch the movie at your table before, during or after your meal.
I was on the Applebee’s web site earlier trying to determine if this was a nationwide promotion, but it doesn’t seem like it is.
There are a number of reasons why I disagree with this promotion! For starters, it encourages the social decline that we’re already seeing due to cell phones, blackberries and texting. People already don’t talk. We don’t need to give them another reason; especially when they’re in a restaurant.
Second, it’s a distraction. If your table has a movie playing, it might be too loud or it might be a movie I like. Either way, it might disrupt my meal. If my table has a movie playing, you might feel the same way.
Not too mention – I would think that Applebee’s wants to bring customers in, serve them and get them out of there as efficiently as they can – so new customers can be seated. But now people will take their time, so they or their kids can watch the movie. Or they might even stick around longer after they’re done eating, so they can finish their movie.
I just think it’s a terrible business decision. And I can’t think of any reason why they’re doing it, other than to make people more comfortable while they wait. But if that’s the case, offer short movie clips or 25-minute long TV shows on DVD. My daughter wanted to watch High School Musical when my mother-in-law took her there the other day. That’s a two-hour movie. And I doubt she would have been happy if we had to turn it off before it was over.
So am I overreacting or missing the good part of this idea?
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